Teens Choose Starbucks For Fast Food

Searchings For from Piper Jaffray's 2016 Taking Stock With Teens Study, which reports on teen spending routines, showed that Starbucks is still popular with teenagers, while Chipotle is shedding the age's passion.

6,500 teenagers were evaluated, as well as these consumers reported a decreased popularity and choice for Chipotle, implying that teens still love Chipotle, but not as long as they as soon as did, records Service Insider.

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Starbucks For Fast Food

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"While Chipotle remained the second most preferred brand name amongst top revenue teens and also ties for top 5 amongst ordinary income teenagers ... it did deliver share sequentially throughout both sex and also location groups," analyst Nicole Miller Regan wrote in the report. Business Insider likewise keeps in mind that teenagers are an essential demographic for brands, as they could become long-lasting fans. Chipotle is trying to recover our depend on, yet will it function?

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While Chipotle had actually an anticipated reduction in appeal, provided the food-safety frightens that tormented the company, Starbucks is still the most recommended brand name by "upper- and also average-income teenagers."

Starbucks was the top dining establishment amongst teens, flaunting a 14 percent market share amongst the teens that were evaluated.

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The research study revealed that teenagers selected fast-casual over full-service dining establishments, and states, "teens are picking limited-service concepts at a 50 percent better rate compared to full-service ideas." Are fast-casual dining establishments the future of the industry?